Have you ever wanted to know what is happening in your city right now? If the beach packed, or what free events are happening in your city? Now you can, with Hypemeter.
Hypemeter is an app I worked on with a colleague last summer. The app utilizes geo-location to allow users to explore and track what is happening in their city, while also giving local businesses a unique opportunity to interact with their customers and offer real-time deals. “Hotspots” are created when there is a gathering of users at a certain location in the city. The bigger the “hotspot,” the more people there are. Users can then go and tap on a “hotspot” to see what is happening at that location, through the feed of users’ social media posts, and an in- app commenting system. Businesses can also create “hotspots,” when they have an enticing deal that they want to broadcast for a few hours to a couple of days. Overall, we envision an app that helps everyone explore and discover their city, while forming meaningful, intimate relationships with their city and the people they meet along the way.
The experience of conceptualizing and developing the app’s design, functionality and visuals, as well as managing the business aspects, has made the project especially satisfying and challenging. Although working as such a small team has been difficult at times, I am able to infuse my minimalistic design principles into the app and more easily bridge the business values with the design values, since I get to see both of the operations. We have a rough working prototype, and are still researching to understand the pain points of our target customers. The process has been slow since I am very busy with grad school.